FOR IMMEDIATE RELEASE

Not Only Leading, But Also Reaching the Next Generations

Leadership Expert Expands Training From Leading the Next Generations to Reaching Them as Well via Social Networking

Atlanta, GA – Gen X and Millennials are different inside and outside your organization.

Organizational Leaders have been focused on the challenges of the four generations working side-by-side in the workplace.  Each generation offers distinct characteristics and motivators and with that, unique challenges dictating that leadership paradigms are changing everyday.  Gen X and Millennial employees now make up over 50% of the workforce but perhaps 80% of the challenges.  Loyalty, retention and turnover have been identified as key issues for senior management leaders.  More organizations are measuring engagement figures as well as researching ways to build trust within organizations.

Internally organizations have come to recognize terminology such as “Silos,” “Engagement” and “Trust” no longer as buzz words but planks in the platform of success.  Now terms like “Facebook,” “Tweeting,” and getting “Linked In” have become essential tools in the marketing toolbox especially as companies target clients in these critical generations.

In these tough times, often organizational marketing budgets are being slashed in an effort to control costs.  With the challenges internally also come opportunities to reach Gen X and Millennial customers utilizing the low cost alternatives made available through the exploding vehicle of Social Networking.

“Our clients have asked us to expand our training and Keynotes to include marketing to Gen X and Millennials,” commented Mike Muetzel.  “It seemed a natural fit and the research was amazing.  Even in the brutal first quarter of 2009, online marketing has increased 70% and even the most traditional distribution channels are now at 35% of their activity via on-line vehicles.” 

Mx Marketing, Management Solutions are currently in the process of booking Keynotes and Workshops with new and existing clients beginning in mid-May of 2009. 

Author Mike Muetzel and Mx Marketing, Management Solutions are nationally recognized experts on the changing characteristics of the next generations.  Muetzel offers real answers to issues dealing with the Next Generations, Gen X and Millennials that are not nearly as expensive or a complicated as you might think. 

Contact:

Mike Muetzel    770-335-2120
Fax:                  770-486-1419
Email:               mxmm@bellsouth.net

Website            http://www.unlockthemysteries.com

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